CONTENT UNLOCKED: BLACK FRIDAY, SHOP SMALL SATURDAY, and CYBER MONDAY 🛍️🎄🎅🏽

Written By E-Partners Marketing

It’s that time of year! Everyone and their mama is having their Black Friday SALE. Why should we let them have all the fun? 🤪

Here’s My List of Holiday Content Ideas mentioned in my Instagram Livde - Share with your Biz Bestie :)

PRODUCT BUSINESS
• Demos - Show different ways to use it
• Testimonials/Reviews - Customer-generated pics & videos work best
• Send Emails with specials
• Real customer videos/pictures
• Share all those unboxing videos you’ve been getting ALL year.
• Create a sense of exclusivity by sharing with your customers which products/collections are only available during this holiday season.
• TEXT the heck outa people 😊
✨ REMEMBER - Show your items on a person OR with a person using your item :) This isn’t the time for flat lays.
✨ Give Clear Shipping deadlines to receive their items before the holiday
✨ Bonus points if you add banners to your website with the special AND the shipping deadline

SERVICE BUSINESS
• Testimonials/Reviews - Screenshots and videos are best
• Experience Videos
• Behind The Scenes
• Send Texts about your special - like now. Send one 1-2X a day and a few more times during the weekend.
• Send Emails about your special - Just like with text we have to turn it up a notch.
• Share/repost Real client-generated content
✨ Great time to introduce VIP, Memberships, and Reward Programs for next year 😉

BRICK & MORTAR
• Stories, Reels, and Go LIVE about in-person shopping
• Signs to bring in foot traffic
• Geo-Targeting Facebook Ads
• Exclusive in-person OR online items
✨ Collab with nearby businesses to promote Shop Small Saturday
✨ For Fashion and Beauty Brands have a lookbook with different skin tones :)

Beyond the holidays, let’s think about:
• What offers can I provide to complement what I’m already offering?
• What FAQs can I add to my website?
• How can I make my shipping time better?
• What emails would I like to send?
• What types of content would I like to try next year?
• What platform(s) would I like to try next year?
• How can I get people to shop with me over and over like Target, Apple, and Neutrogena?
• What do I want to learn about text OR email marketing?

I’d love to help you with any of the above!

Happy Holidays!
I’m Thankful for you.

XO,
Erica Johnson-Maquilon

E-Partners Marketing

I help entrepreneurs attract the customers and opportunities they want with marketing, design, and public relations! Brand strategy and clarity is my calling!

Over the last 8 years, I’ve helped thousands of new and experienced entrepreneurs build the business they love with marketing and design. In my own business, I've helped hundreds of entrepreneurs. Along with my Publications Partner, we now offer Media Relations services. We are based in Jacksonville, FL but serve clients across the US.

Prior to starting my business, I worked, for 4 years, at major digital and print advertising companies. I've helped entrepreneurs promote themselves effectively with SEO, PPC, Facebook Ads, Social Media, Blogging, Events, Print Ads, and E-mail Marketing.

https://epartnersmarketing.com
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