CONTENT UNLOCKED: BLACK FRIDAY, SHOP SMALL SATURDAY, and CYBER MONDAY ποΈππ π½
Itβs that time of year! Everyone and their mama is having their Black Friday SALE. Why should we let them have all the fun? π€ͺ
Hereβs My List of Holiday Content Ideas mentioned in my Instagram Livde - Share with your Biz Bestie :)
PRODUCT BUSINESS
β’ Demos - Show different ways to use it
β’ Testimonials/Reviews - Customer-generated pics & videos work best
β’ Send Emails with specials
β’ Real customer videos/pictures
β’ Share all those unboxing videos youβve been getting ALL year.
β’ Create a sense of exclusivity by sharing with your customers which products/collections are only available during this holiday season.
β’ TEXT the heck outa people π
β¨ REMEMBER - Show your items on a person OR with a person using your item :) This isnβt the time for flat lays.
β¨ Give Clear Shipping deadlines to receive their items before the holiday
β¨ Bonus points if you add banners to your website with the special AND the shipping deadline
SERVICE BUSINESS
β’ Testimonials/Reviews - Screenshots and videos are best
β’ Experience Videos
β’ Behind The Scenes
β’ Send Texts about your special - like now. Send one 1-2X a day and a few more times during the weekend.
β’ Send Emails about your special - Just like with text we have to turn it up a notch.
β’ Share/repost Real client-generated content
β¨ Great time to introduce VIP, Memberships, and Reward Programs for next year π
BRICK & MORTAR
β’ Stories, Reels, and Go LIVE about in-person shopping
β’ Signs to bring in foot traffic
β’ Geo-Targeting Facebook Ads
β’ Exclusive in-person OR online items
β¨ Collab with nearby businesses to promote Shop Small Saturday
β¨ For Fashion and Beauty Brands have a lookbook with different skin tones :)
Beyond the holidays, letβs think about:
β’ What offers can I provide to complement what Iβm already offering?
β’ What FAQs can I add to my website?
β’ How can I make my shipping time better?
β’ What emails would I like to send?
β’ What types of content would I like to try next year?
β’ What platform(s) would I like to try next year?
β’ How can I get people to shop with me over and over like Target, Apple, and Neutrogena?
β’ What do I want to learn about text OR email marketing?
Iβd love to help you with any of the above!
Happy Holidays!
Iβm Thankful for you.
XO,
Erica Johnson-Maquilon
